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23 August 2026

1,300 vintners are completely giving up winemaking. In 2025, 27,500 hectares of vineyards have been cleared in France.

Europe's Wine Crisis - A Perfect Storm of Falling Demand, Shifting Markets, and the Search for a Future

From the vineyards of Bordeaux to the slopes of Etna, Europe’s wine industry is facing its most profound transformation in centuries—as consumption collapses, China turns from customer to competitor, and a new generation of drinkers looks for something that tastes like wine but won’t leave them with a hangover.

By EuroAsia.News · 23 August 2026 · 17:56 · 5 min read

Europe
Wine